Browsing by Author "Ibrahim, Abubakar"
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Item THE IMPACT OF PRIVACY AND SECURITY, UBIQUITY AND ATTITUDES ON M-COMMERCE CONSUMER BEHAVIOURS AND ADOPTION(2022-01-18) Ibrahim, Abubakar; Toker, SacipThe advancement in mobile technologies and the rapid penetration of mobile device users is revolutionizing the e-commerce and resulting to the wide use of mobile commerce which appears to be the future of online purchasing. However, in spite of the latest growth and advancements in mobile technologies and m-commerce related activities, there is a corresponding increase in issues such as privacy, security and risk which poses a threat to both consumers and m-commerce service providers or practitioners alike. Hence, there is a need to investigate the factors that influences consumer behaviour, attitude and behaviour intention towards m-commerce in order to proffer some useful suggestion to stakeholder. This research fills the gap by developing a conceptual model based on the Technology Acceptance Model (TAM) variables (perceived usefulness and perceived ease of use) and using external variables or factors such as privacy, security, and ubiquity is employed. A total of 311 questionnaires were distributed to smartphone users in Atilim University. The Structural Equation Modelling (SEM) and path analysis was used to test the model of the study. Based in our findings, we made recommendations and guidelines which were. Consequently, make recommendations from the findings that would be beneficiary to the stakeholders in the mobile commerce industry. The result of findings of this study reveals the positive significance of privacy, security, perceived usefulness, perceived ease of use, ubiquity and their impact on consumer behaviour, altitude and behavioural intention towards the actual use of m-commerce in turkey. The findings of this study will contribute to the current understanding of the subject matter and will be of beneficial as guide and reference to stakeholders that involve in m-commerce activities such as brand managers, retailers, providers and consumers. Additionally, the study will also be beneficial to researchers and students who which to undergo similar study in the context of m-commerce use in Turkey and beyond.