Browsing by Author "TUFAN, Mehtap"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
thesis.listelement.badge THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON DIGITAL TRUST(2023-01-26) TUFAN, Mehtap; TOKER, SacipTrust plays an important role in human life nearly in every area and it is an affecting factor in people’s lives. With the technological innovation, it also gained importance in online environments. Therefore, the purpose of this study is to examine the impact of demographic characteristics, especially age, gender, civil status, education level, city size and being expatriate on digital trust. Also, this study is purposed to explore the relationship between personality which is measured by using Ten Item Personality Inventory and level of digital trust. e-Trust Survey is used to measure the level of digital trust and it includes ten components under three levels which are technology, people, and process. In this study, 5329 participants from 36 different countries filled out the online questionnaire. 2189 of them female, 2670 of them male and 470 of them described themselves as LGBT-Q. Munzel-Bruner analysis which is non-parametric alternative of MANOVA was conducted on the components of digital trust across each demographic information. Results revealed that age, gender, civil status, education level, city size and being expatriate are affecting factors on digital trust. Additionally, Spearman’s correlation coefficient revealed that five personality dimensions were correlated with digital trust.