Browsing by Author "UWIZEYE, Joel"
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Item RWANDA’S TOURISM DESTINATION IMAGE IN TURKEY(2020-11-07) UWIZEYE, Joel; ÜNER, Mehmet MithatTourism is one of the components in any nations’ economic development. For tourism to contribute to the economic development, the country has to have an image that is attractive to the customers. Therefore, destination image is a key factor in influencing the behaviors of the tourists while choosing destinations. The purpose of this study is to analyze Turkish perceptions and opinions on Rwanda’s destination image and establish what methods and channels they use to access the information that helped them to form the destination image of Rwanda. Considering that about eight million Turkish tourists travel to different destinations every year and the number that visits Rwanda is very small, it was important to conduct a research that analyses Rwanda’s destination image in Turkey with the purpose of understanding Rwanda’s image in Turkey, the existing challenges and recommend to possible solutions to increase the number of Turkish nationals visiting Rwanda. The study was quantitative and it was conducted using survey questionnaire. The data collected was analyzed using professional IT tools and descriptive statistic, correlation test, T-Test and ANOVA tests were conducted. The results indicated that the destination image of Rwanda is perceived fairly-good in Turkey, although there are some destination image attributes that were negatively perceived. Basing on the results of this study, it is recommended that Turkey should be considered as an important touristic target market for Rwanda’s touristic destinations. This can be achieved by developing specific promotional and marketing strategies targeting Turkey’s touristic market. The primary role in promoting destination image of any country lies primarily under its tourism promotion agency. It was found that destination image may be marketed using different travel agencies which have influence on the visiting.