Browsing by Author "Zarroug, Seham"
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Item THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON CONSUMER BUYING BEHAVIOR(2017-05-02) Zarroug, Seham; Ertürk, Korhan LeventSocial media marketing presents new changes in the consumer buying behavior to wards purchasing of brand product or service. The utilization of the social media has become most important and an effective tool that perceived to improve the consumer decision making, increase trust and awareness as well as more satisfaction for brand’s profit and market sales growth. The main purpose of the research is to analyze how social media marketing tool has an impact on the consumer purchase decision mak ing process, how social media improve the customer trust and awareness about brand products or services. A research methodology was based on descriptive statistical approach (questionnaire) in which total 202 participants’ responses from people from Libya who are actively engaged with social media and buying products or services. The findings of the present study is indicating that social media marketing have a positive impact on the consumer buying behavior, awareness, trust, communication and improve the pro ductivity of sales growth respectively and there are some factors can affect customer buying decisions through social media.