Browsing by Author "OLUDO, Steffany Atieno"
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Item THE INFLUENCE OF SUPPLY CHAIN MANAGEMENT PRACTICES ON OPERATIONAL PERFORMANCE AND CUSTOMER DEVELOPMENT IN STARTUPS(2022-06-12) OLUDO, Steffany Atieno; ERKAN, Turan Erman; DURAL SELÇUK, GözdemStartups are becoming increasingly important contributors to many economies around the world. However, research indicates that certain shortcomings hinder the chances of startup survival. The ability to successfully attract, satisfy, and retain required number of customers to keep a startup in operation is critical for its survival. Supply chain management (SCM) has been identified among the most important management functions for gaining long-term competitive advantage. This study proposes that implementing SCM practices effectively can help startups improve their operational performance and consequently their customer development capabilities. This study empirically investigates the multidimensional relationships between SCM practices, operational performance, and customer development in startup organizations. The study employs a newly developed research framework based on existing theoretical evidence which explores four dimensions of SCM practices: (1) Strategic supplier partnership; (2) Information integration; (3) Information quality; and (4) Customer relationship. The effects of these four SCM practices are tested on three operational performance measures, namely quality, delivery, and cost. The study aims to demonstrate the respective contributions of different SCM practices to different operational performance measures, as well as the respective contributions of these measures to customer development in a hierarchical way. Data for the study is collected using survey questionnaires among supply chain professionals in startup companies in Kenya and ten hypotheses are tested simultaneously using structural equation modeling (SEM). The research is the first to look at the relationships among SCM practices, operational performance, and customer development in startups in one holistic framework. The study hopes to provide those startup practitioners who seek to maximize the operational performance and customer development capabilities with strategic insights to assist them in the effective adoption of SCM practices.