OTEL YATIRIMCILARI AÇISINDAN ULUSLARARASI ZİNCİRLERLE YAPILAN FRANCHISING SÖZLEŞMESİ VE YÖNETİM SÖZLEŞMESİ ARASINDA TERCİH SEBEPLERİNİN ARAŞTIRILMASI ANKARA OTELLERİ ÖRNEĞİ
Date
2022-01-19
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Çalışmanın amacı otel yatırımcıları açısından franchising ve yönetim
sözleşmesi arasında tercih sebeplerini ortaya çıkartmaya çalışmaktır. Otelcilik
sektöründe uluslararası şirketlerle yapılan sözleşmeler oldukça yaygın olmasına
rağmen bu alandaki öneri ve yönlendirme araştırmalarının sayısı oldukça azdır. Bu
çalışma, otel yatırımcılarının yatırımlarını geliştirmede franchise veya yönetim
sözleşmesi arasında seçimlerini etkileyen faktörleri teorik çerçevede yarı
yapılandırılmış görüşme tekniği ile yüz yüze görüşme yapılarak ortaya çıkarmayı
amaçlamıştır.
Description
The Choice Between Franchise Agreements and Management
Contracts from Investors’ Perspective: Sample of Ankara
ABSTRACT: This study examines the choice between management contracts and franchise agreements from investors’ perspective. Although there are many chain hotels world wide, there is lack of research in that direction. This study attempts to fill this gap by developing a theoretical framework for further empirical research to reveal important findings regarding factors that affect the choice between franchise agreements and management contracts as a means of non equity hotel development. Finally, important factors have been identified with a face to face interview, which influence a hotel company’s choice between management contracts and franchise agreement in its corporate development, followed by propositions, in an attempt to set out a guideline for further studies.
ABSTRACT: This study examines the choice between management contracts and franchise agreements from investors’ perspective. Although there are many chain hotels world wide, there is lack of research in that direction. This study attempts to fill this gap by developing a theoretical framework for further empirical research to reveal important findings regarding factors that affect the choice between franchise agreements and management contracts as a means of non equity hotel development. Finally, important factors have been identified with a face to face interview, which influence a hotel company’s choice between management contracts and franchise agreement in its corporate development, followed by propositions, in an attempt to set out a guideline for further studies.
Keywords
tourism and hotel management