KRİZ İLETİŞİMİ YÖNETİMİ: FENERBAHÇE SPOR KULÜBÜ “ŞİKE VE TEŞVİK SUÇLAMASI” ÖRNEK OLAY İNCELEMESİ
Date
2022-02-22
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Abstract
Bu tez; kriz iletişimi yönetimi bağlamında Fenerbahçe Spor Kulübünün
başkanı ve üç yöneticisine yönelik “şike ve teşvik suçlaması” olayı üzerinden
kurumsal iletişiminin nasıl yönetildiğini incelemeyi amaçlamaktadır. Bunu yapmak
için, 3 Temmuz ile 10 Temmuz 2011 arası data toplama ve analizi dönemi olarak
seçildi. Bu zaman aralığı seçildi, çünkü, kulüp başkanı ve bazı yöneticilerinin hukuki
takibi, tutuklanması ve kulübün geleceğine ilişkin yüksek belirsizlik gibi en önemli
olaylar bu önemli günlerde oldu. Kulüp yönetimi tarafından krizin nasıl yürütüldüğünü
analiz etmek ve değerlendirmek için, kulübün kurumsal açıklamaları ve kriz yönetimi
faaliyetleri sırasında kullanılan örgütsel medya kanallarının metinlerinin niteliksel
içerik analizi kullanıldı. Tezin yararlandığı temel kuramsal yaklaşım, kriz iletişimi
literatüründe Timothy Coombs tarafından geliştirilen durumsal kriz iletişimi teorisidir.
Fenerbahçe Spor Kulübünün “şike ve teşvik suçlaması” olayı durumsal kriz
iletişiminin varsayımlarına ve temel kavramlarına göre analiz edildi ve değerlendirme
teorinin uygulanabilirliği ve kapsamlılık gücü bağlamında sunuldu.
Bu araştırma, kulübün halkla ilişikler biriminin somut bir kriz yönetimi
planının olmadığını ve Kulübün halkla ilişkiler biriminin krizi yönetmede hiç etkili
olmadığını buldu. Bir plan olmadığı için, başlangıçta, krizi yönetmede doğrudan veya
dolaylı olarak yer alanlar arasında şaşkınlık ve kafa karışıklığı vardı. Bununla beraber,
şaşkınlık ve kafa karışıklığından beş gün sonra, anlamlı stratejiler uygulama
bağlamında kısmen başarılı kriz yönetimi olduğu bulundu. Araştırmanın önemli
bulgularından biri, ulusal ve uluslar arası seviyelerde kriz önleme ve yönetme
ölçütlerinde, planlamada, kriz provasında ve yönetiminde, sorumluluk almada ve
atıfların kullanımında çarpıcı farkların olduğuna işaret etmektedir.
Description
Crisis Communication Management: A Case Study of “Match-fixing
and Inducement Accusation” of Fenerbahçe Sport Club
ABSTRACT: This thesis is aimed at studying how the organizational communication in terms of crises management of Fenerbahçe Sport Club concerning the match fixing and inducement accusation directed to the chairman and three managers of the club. To do so, June 3 to 10 of 2011 was chosen as the time period of the data collection and analysis. This time period was selected because, the most important events such as legal summary proceeding and detention of the club chairman and managers, and high uncertainty about the future of the club occurred at these crucial days. Qualitative content analysis of the speeches of corporate statements of the club and texts of organizational media outlets that were used during the process of crisis management activities were applied in order to analyze and evaluate the manner of handling the crisis by the club management. Situational crisis communication theory developed by Timothy Coombs in the literature of crisis communication is the main theoretical approach which is study benefits from. The case of Fenerbahçe Sport Club concerning the match fixing and inducement accusation is analyzed referring to core concepts and assumptions of situational crisis communication and evaluation is presented in terms of theory’s applicableness and comprehensiveness power. The study found that the club did not have any concrete crisis management plan and the public relations unit of the club was not effective at all in the management of the crisis. Due to the non-existence of a plan, at the beginning, there was a confusion and dismay among those who were directly or indirectly involved in dealing with the crisis. However, after the five days of confusion and shock, it was found that there were partially successful crisis management in terms of applying meaningful strategies. One of the important findings of the study indicates that there are striking differences in crisis prevention and management measures, planning, crisis drill and management, taking responsibility and using attributions at the national and international levels.
ABSTRACT: This thesis is aimed at studying how the organizational communication in terms of crises management of Fenerbahçe Sport Club concerning the match fixing and inducement accusation directed to the chairman and three managers of the club. To do so, June 3 to 10 of 2011 was chosen as the time period of the data collection and analysis. This time period was selected because, the most important events such as legal summary proceeding and detention of the club chairman and managers, and high uncertainty about the future of the club occurred at these crucial days. Qualitative content analysis of the speeches of corporate statements of the club and texts of organizational media outlets that were used during the process of crisis management activities were applied in order to analyze and evaluate the manner of handling the crisis by the club management. Situational crisis communication theory developed by Timothy Coombs in the literature of crisis communication is the main theoretical approach which is study benefits from. The case of Fenerbahçe Sport Club concerning the match fixing and inducement accusation is analyzed referring to core concepts and assumptions of situational crisis communication and evaluation is presented in terms of theory’s applicableness and comprehensiveness power. The study found that the club did not have any concrete crisis management plan and the public relations unit of the club was not effective at all in the management of the crisis. Due to the non-existence of a plan, at the beginning, there was a confusion and dismay among those who were directly or indirectly involved in dealing with the crisis. However, after the five days of confusion and shock, it was found that there were partially successful crisis management in terms of applying meaningful strategies. One of the important findings of the study indicates that there are striking differences in crisis prevention and management measures, planning, crisis drill and management, taking responsibility and using attributions at the national and international levels.
Keywords
public relations and advertising