2011 GENEL SEÇİMLERİNDE, ADALET VE KALKINMA PARTİSİ VE CUMHURİYET HALK PARTİSİ TARAFINDAN UYGULANAN POLİTİK TUTUNDURMA YÖNTEMLERİNİN ANKARA İLİ SEÇMENLERİ ÜZERİNDEKİ OY ETKİSİ
Date
2013-06-15
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Abstract
Politik pazarlama, siyasi partilerin oy potansiyellerini arttırmak, genç
seçmeleri etkilemek ve hali hazırda oy kullanan personelin diğer partilere oy
vermesini engellemek maksadıyla, seçmelere sunulan siyasi parti adayları,
hizmetlerini tanıtmak maksadıyla icra edilen faaliyetlerdir. Söz konusu
faaliyetler icra edilirken, siyasi partiler tarafından çeşitli propaganda
faaliyetleri kullanılır. Yoğunluklu olarak parti liderlerinin yapmış olduğu
konuşmalar, daha önce siyasi parti tarafından hayata geçirilen faaliyetler kitle
iletişim vasıtaları da kullanılarak seçmelere ulaştırılır.
İcra edilen faaliyetlerin ölçüldüğü yer seçimlerdir. Seçimlerde elde edilen
veriler, halkın siyasi parti ve liderine ne kadar güven duyduğunun bir
göstergesidir.
Siyasi partiler tarafından uygulanan politik tutundurma faaliyetleri, halkın
oy verme yönündeki eğilimleri çok arttırmasa da, kararsız seçmenler ve genç
seçmenler üzerinde olumlu etkilere neden olmaktadır. Orta Asya ve eğitim
seviyesi düşük olan ülkelerde, genel itibariyle, siyasi parti liderinin sahip
olduğu özellikler oy verme yönünde seçmenleri yoğun olarak etkilemektedir.
Yapılan incelemeler neticesinde, Ankara ilinde siyasi partilerin icra etmiş
oldukları faaliyetler öncelik sırasına göre; televizyon, internet, dergi, radyo
aracılığı ile seçmenlere ulaştırılmıştır. Ayrıca AKP, CHP VE MHP tarafından
çeşitli seçim stratejileri uygulanarak, oy kazanma çalışmaları icra edilmiştir.
Bu kapsamda; oy potansiyelini arttırmak isteyen ve ellerinde
bulundurdukları oy potansiyelini korumak isteyen partiler, halkın güvenini
kazanmakla birlikte, söz verdikleri icraatları yerine getirmelidir.
Eğitim seviyesinin günden güne arttığı ülkemizde, halkta siyasi bilinç
artmakta, refah seviyesini yükseltebilecek partilere oy verme eğilimi
oluşmaktadır.
Sonuç olarak; eğitim durumu, yaş, meslek, kişisel gelir ve medeni durum
grupları oluşturularak hazırlanacak reklam, tanıtım ve siyasi faaliyetlerin halk
üzerinde daha etkili olacağı değerlendirilmiştir.
Ayrıca; çeşitli sosyal gruplar tarafından, siyasi partilerin ve faaliyetlerinin
takip edilmesi neticesinde, politik pazarlama faaliyetlerinin avantajları seçim
sandığında görülebilecek ve etkili yöntemler kullanan partiler seçim
sonuçlarını etkileyebilecek sonuçlar elde edebilecektir.
Description
İn The 2011 General Elections, The Vote Effect of Political
Promotion Methods İmplemented By Justice and Development Party and
Republican People’s Party Over Electorate in Ankara
ABSTRACT: Political marketing are the activities performed in order to increase vote potential of the political parties, to influence young voters, to avoid the existing voting staff from voting for another parties and in order to publicize services of the political party candidates submitted to the voters. While performing the aforementioned activities, various propaganda activities are used by the political parties. Intensively, the speeches made by the party leaders, the activities performed by the the political parties before are communicated to the voters also by using the mass media. Elections are where the performed activities are measured. The data obtained in the elections is the sign of how much reliance people place in the political party and its leader. Even if they do not increase much the tendency of people towards voting, political promotion methods applied by the political parties leads positive effects on the undecided voters and young voters. In the Central Asia and the countries with lower levels of education, generally, the qualities of the political party leaders heavily affect the voters while voting. As a result of the studies, the activities performed by the political parties in the province of Ankara reached to the voters, in order of priority, via television, internet, magazines, radio. In addition, AKP, CHP and MHP have exerted efforts to win vote by performing various electoral strategies. In this context; parties that want to increase their vote potential and want to protect the vote potential held by them must earn people's trust and fulfill the actions they promised. In our country where the level of education increases day by day, as the political awareness of publicity increases, there becomes a tendency to vote for the parties that can increase the prosperity level. As a result; it is assessed that the advertising, promotion and political activities prepared according to the educational levels, age, occupational, personal income and marital status group would be more effective on the public. Besides; as a result of the follow up of the political party activities by various social groups, the advantages of political marketing activities will be seen in the ballot box and the parties using effective methods will be able to obtain results that may affect the election results.
ABSTRACT: Political marketing are the activities performed in order to increase vote potential of the political parties, to influence young voters, to avoid the existing voting staff from voting for another parties and in order to publicize services of the political party candidates submitted to the voters. While performing the aforementioned activities, various propaganda activities are used by the political parties. Intensively, the speeches made by the party leaders, the activities performed by the the political parties before are communicated to the voters also by using the mass media. Elections are where the performed activities are measured. The data obtained in the elections is the sign of how much reliance people place in the political party and its leader. Even if they do not increase much the tendency of people towards voting, political promotion methods applied by the political parties leads positive effects on the undecided voters and young voters. In the Central Asia and the countries with lower levels of education, generally, the qualities of the political party leaders heavily affect the voters while voting. As a result of the studies, the activities performed by the political parties in the province of Ankara reached to the voters, in order of priority, via television, internet, magazines, radio. In addition, AKP, CHP and MHP have exerted efforts to win vote by performing various electoral strategies. In this context; parties that want to increase their vote potential and want to protect the vote potential held by them must earn people's trust and fulfill the actions they promised. In our country where the level of education increases day by day, as the political awareness of publicity increases, there becomes a tendency to vote for the parties that can increase the prosperity level. As a result; it is assessed that the advertising, promotion and political activities prepared according to the educational levels, age, occupational, personal income and marital status group would be more effective on the public. Besides; as a result of the follow up of the political party activities by various social groups, the advantages of political marketing activities will be seen in the ballot box and the parties using effective methods will be able to obtain results that may affect the election results.
Keywords
business